Vertical or Horizontal? Choosing the Right Format for Real Estate Videos

When it comes to real estate content, choosing the right video format is more important than ever, especially with social media platforms dominating how buyers discover homes.

So… vertical or horizontal?

Horizontal: The Classic Listing Format

Horizontal (16:9) is your go-to for traditional listing videos, website embeds, and YouTube. It gives viewers a wide, cinematic look at the home and allows for smooth, clean pans across rooms and landscapes. For builders and agents who want to show layout and scale, horizontal still leads the way.

Vertical: Built for Social Reach

Vertical (9:16) is made for mobile, and mobile is where buyers scroll. Instagram Reels, TikTok, Facebook Stories, YouTube Shorts all favor vertical. These videos are quick, immersive, and designed to capture attention fast. For promoting listings, teasing community features, or highlighting a new build stage? Vertical is your best friend.

Need help deciding what format makes sense for your next listing? Let’s chat.